Melbourne first on the east coast to switch on digital radio (8-May-09)
Commercial radio stations in Melbourne MIX, GOLD, SEN, 3AW, 3MP, FOX, MAGIC, TRIPLE M, NOVA, VEGA, Sport 927, Radar, Pink Radio, Koffee and NovaNation create radio history on Monday, 11 May 2009 when they begin broadcasting the first permanent DAB+ digital radio services on the east coast of Australia.
Joan Warner, chief executive officer of Commercial Radio Australia the industry body that has driven the move to digital radio said Monday was another milestone for the industry in Australia following the switch on of DAB+ digital radio in Perth last week.
“The possibilities for digital radio in the sport loving state of Melbourne are very exciting. AFL final calls on radio with scrolling text scores and stats or the Melbourne Cup with photos of winners or pause and then rewind if you missed the end of the race - these are all possible with the new capabilities of digital radio,’ said Ms Warner.